Good Choices for Home-Based Businesses


Good Choices for Home-Based Businesses

Home businesses fall into three major categories. First, there's the service-oriented office in a home. You might be writing resumes or keeping accounting records for other businesses, but it's likely that walk-in customer traffic is minimal, especially since technology makes it increasingly easy to work by transferring computer files.
The second category is retail-oriented businesses, in which the product or service requires a customer visit. This might be a craft shop, hair salon, or daycare, for example. You'll need parking space for this business and an area either in the home or an outbuilding that's completely dedicated to the business.
The final category is contracting businesses such as plumbers, electricians, computer specialists, or landscapers. These businesspeople handle the business administration from home, but actually do the work off-site at the customer's home and business. It's very rare that a customer will visit the contractor at home, so the office might simply be a place to handle the bookkeeping and marketing functions of the business.

Service-Oriented Businesses

Many home-based office-type business owners meet with their clients at the client's office or perhaps over lunch or coffee at a restaurant, rather than having their clients come to their home. Therefore, you likely won't need to worry about issues such as parking and accessibility.

Business-to-Business Services

Many people create successful home-based operations by taking on the tasks that other business owners don't know how to do, don't have time for, or want to outsource rather than handle in-house. This can be everything from medical transcription to bookkeeping to taking care of employee payroll and benefits payments.
According to the SBA, some 60 percent of American home-based businesses are in service industries, such as bookkeeping, writing, or tax preparation. Another 16 percent are in construction; 14 percent are in retail trade, and the rest include a smattering of manufacturing, finance, transportation, communications, wholesale trade, and other industries.

Information Technology

Despite the bursting of the dot-com economic bubble, information technology remains a hot field for business in general and home-based business in particular. This area covers everything from software development to computer repair to network and Web site development and can often be marketed effectively to a range of both individuals and other businesses.

Consulting

If you can provide advice that other businesses or individuals will pay for, whether it's suggesting structural changes within an organization or putting together a marketing plan for a new product, then you could consider becoming a consultant in that field. A common offshoot of this is training: Once you've developed the initial training packages, you can often just tweak them to suit different clients or audiences. And since both consulting and training can easily take place at the client's site, or an off-site meeting space, you don't need a large office in your home.

Professional Services

Professionals in occupations such as legal and accounting services often work at home. As long as you're following the rules of your regulatory body (such as those governing trust account management or client confidentiality, for example), and have a space within your home that can be dedicated to meeting clients without fear of interruption, working at home can work well.

Retail

People have been “living over the store” for centuries, with a walk-in storefront on the ground floor and living quarters behind or above the store area. This is great for security, because it means you're close by, even when the store's not open. To accommodate the need for display and inventory storage space, this tends to work well in a larger building where you can seal off the store area from the living area or where you have an outbuilding that you can turn into a store.
Alternatively, you could set up your retail business to rely on direct mail, catalogs, or even trade shows or farmers' markets instead of physical floor space in your home. Retailers are increasingly setting up “virtual” storefronts on the Internet, either in addition to other methods of selling or as a complete replacement for them. And, of course, your store can be selling products that you make yourself or that you've purchased from other people.

Contracting

Since contractors (builders, renovators, and other tradespeople, for example) work almost exclusively at their client's site, they can often use a home-based business rather than increasing their overhead with a warehouse or display office. When they need to have clients make decisions about materials, the contractor often takes his clients directly to wholesale or retail building supply or décor stores — and he can stay in touch using a cell phone. Back at the home office, he needs some kind of administrative space — and it also helps to have a secure garage for vehicle, tool, and equipment storage.

Other Options for Home-Based Businesses

The home is often an excellent place for an artist to think and create. It can also be a convenient base from which to launch a business providing personal services to busy families and professionals. And don't forget about well-known products traditionally sold by home-based representatives, such as Tupperware.

Artists

A home-based business is a natural for an artist, whether you need a desk with a computer for writing or a room with good natural lighting for painting. The advantage for visual artists is that you can set up your own studio if you want, welcoming your customers into it either on a regular basis or for special “studio tour” events — but if you'd prefer to avoid this, you can. Simply sell your art through the Internet or through art or crafts galleries.

Personal Services

From housekeeping to dog walking to personal shopping, there's a huge array of services that today's busy families are willing to pay someone else to help them with. In fact, high-end concierge services that take care of all your errands — even your dry cleaning — have become options even for less-than-high-end homes. And, of course, traditional cosmetic and wellness services such as massage are still popular choices for home-based businesses, whether the service is provided at the client's home or at yours.

Brand-Name Marketing Organizations

Product lines such as Mary Kay and Avon have long offered people a chance to break into home-based businesses in a low-risk way and for a relatively small investment. They often provide coaching and sales tools and plenty of incentives to hit your sales goals. Just be sure that you're dealing with a reputable company, rather than a pyramid scheme that relies on people's initial investment in the business instead of focusing on ongoing sales.